When construction started on Ducati’s dealership along the famed Woodward Ave., I was driven to be involved in the new business. My love and enthusiasm for motorcycles had me checking in every few weeks to see if design help was needed, meeting the owner and forming a client relationship.
Persistence and passion paid off, and the first-ever freelance creative designer partnership for Ducati Detroit was formed. Immediately upon opening, thoughtful and impactful designs were making an impact in the most essential phase of any new business, building brand awareness from nothing.
Comfortable working on design projects with limited direction, I was trusted to create visuals & copy for emails, social media, and livery design.
What started as a new dealership soon became the Top Selling Ducati dealership in the Midwest.
Utilizing Ducati’s provided brand assets and imagery, I found a way to deliver a punch through design, twisting the throttle on a plethora of cross-functional multimedia. Never staying still, my proficiency in videography and drone piloting brought excitement to Woodward Dream Cruise event videos and track events. One of my favorite shooting days was a track event during the solar eclipse of 2017.
Self-motivated and proactive, my attention to detail and winning attitude brought home the trophy for the client.
